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Built for · Marketing

Ship the launch.Skip the scramble.

Bash schedules the week of posts, turns the blog into a drip, pulls the funnel numbers and watches your rankings, inside Instagram, LinkedIn and Gmail, as you. Nami keeps every campaign, its dates and its assets, so nothing slips quietly.

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instagramlinkedinxgmailgooglesheetsnotionSigned in as you · 1,000+ more
Watch it work

One ask. The whole campaign.

Pick a delegation. Bash plans it, works across your tools on its own machine, and comes back with the result, held for your word before anything goes public.

BashHeld
WhatsAppSchedule the Lantern launch week from Tomas’s doc↵Delegate
Read the Lantern brief — dates, claims, three assets
Draft three LinkedIn posts, long form, your cadence
Cut the thread and three standalone posts for X
Queue two Instagram posts against the hero renders
googledocs · brief · Lantern · 6 pageslinkedin · drafts · 3 · Mon, Wed, Frix · drafts · 4 · thread + 3instagram · queue · 2 · Tue, Thu
Held · nine posts, waiting on you
Lantern week, Mon to Fri
Monday opens with the problem, not the feature. The thread lands Wednesday 9:15, an hour after the blog. Nothing publishes until you say go.
QueueMon 9:00 LinkedIn · Tue 11:00 Instagram · Wed 9:15 X thread · Fri 9:00 LinkedIn
VoiceYour last 40 posts · no hashtags, no exclamation marks
Held for your approvalEditHoldApprove all

Every scene is a real delegation. The plate plays itself — pick a row to jump.

From wherever you are

Text it on the way in. The week is queued before your first meeting.

Launch weeks don’t wait for a laptop. Bash answers from WhatsApp, Slack, Gmail, iMessage, Telegram, or a key on your desk.

WhatsApp8:12 AM
Nine posts drafted from the brief. 3 LinkedIn · 4 X · 2 Instagram, staggered Monday to Friday. Nothing publishes until you approve — the queue is in your inbox.8:13 AM · 40 seconds
#marketingFri 16:05
@Bash pull this week’s funnel and tell me what changed4:05 PM
Posted in #marketing · digest linked. 1,840 signups, up 12%. Activation held at 31%, so it’s real. Trial to paid is under 5% for a third week.4:06 PM
GmailFwd
Fwd: Lantern deep-dive is live — can we get a drip out of this?11:20 AM
Three emails written from the post, twelve days apart, for the 1,240 who signed up since June. Held for you — they send when you say.11:22 AM
or press ctrl ctrl anywhere on your Mac
Signed into your world

Works inside your stack, as you.

Connect the channels, the inbox and the sheet. A thousand more, your ESP to your analytics to Notion, are a click away when the campaign calls for them.

InstagramQueue the post, write the caption, hold it for your eye.
LinkedInPublish long form, in your cadence, on your days.
XCut the thread, time the drop, report what landed.
GmailWrite the drip, the newsletter, the reply — send on your word.
Google SheetsFunnel, spend and rankings, kept current without you.
NotionBriefs, calendars and digests, filed where the team reads.
— and 1,000+ moreSee everything it connects to
Say it like this

Delegate in plain words.

Paste any of these into Vestra. No setup, no syntax — it already knows your campaigns, your channels and how you write.

Take the Lantern brief in Docs and turn it into a week of posts, staggered Monday to Friday across LinkedIn and X. Hold them for me.
Launch week
Turn the new deep-dive into a three-email drip, five days apart, and file the sequence in Notion with the send dates and the segment.
Nurture
Pull this week’s funnel from the sheet, write me a paragraph on what actually changed, and post it to #marketing.
Funnel digest
Cut the Lantern thread into two Instagram captions and one LinkedIn post. Same claims, my voice, no hashtags.
Repurpose
Check our 40 tracked queries, tell me which pages fell since last month and why, and post the list to #marketing.
Rankings
Draft this month’s Field Notes from the three posts we shipped, 600 words in the brand voice, and hold it for me by Thursday.
Newsletter
Routines that fire themselves

On a schedule, or on a signal.

Set it once. You hear about it when it’s done — and only then.

Mon · 7:30The week, queuedEvery post for the week drafted from the calendar and the briefs, staggered by channel, held for your word before coffee.
Daily · 8:00Yesterday, measuredWhat each channel did overnight — saves, replies, click-throughs. One line per post, in your inbox.
On eventA page falls out of the top tenA tracked query drops five spots or more → the page, the likely cause and the copy that used to rank.Rank check → Slack · flagged
Fri · 16:00Funnel digestVisits, signups, activation and spend against last week. A paragraph on what moved, posted to #marketing.
Nami · the keeper

It keeps every campaign. So nothing slips.

Dates, assets, claims, the line that tested well in June, the word legal struck. Filed once, in its place — and noticed when something changes.

Nami · entity
Lantern launch
DateThu 18 · 09:00 · blog first, X thread at 9:15
OwnerTomas Vela, product marketing · reviews on Tuesdays
VoiceNo hashtags, no exclamation marks, claims only from the brief
AssetsHero renders v4 · demo clip 0:38 · one-pager PDF
OpenLegal struck "fastest" · pricing page copy not final
Kept since June
Noticed on its own

The Lantern thread is queued for Wednesday, but the blog is still a draft. Move the thread?

Deep-dive · draft, last edited Friday
Not nowHandle it
Noticed on its own

Field Notes goes out Thursday with no lead story. Draft one from the launch?

2,311 subscribers · last sent Jul 24
Not nowHandle it
Caught a change

The pricing page fell from 4 to 11 since the rewrite. Want the old copy back?

Rank check · this morning
Not nowHandle it
Asks before it matters

Nothing goes public until you’ve seen it.

Posts, emails to your list, anything carrying a claim — held until you say go. Research, drafts and digests keep moving.

Held · waiting on you

Publish Monday’s Lantern post to LinkedIn?

To Your LinkedIn page · 8,400 followersRe Mon 09:00 · first of nine this week

We spent two years watching teams keep the launch calendar in one place and the launch in another. Lantern is what we built after we stopped pretending that was fine…

EditHoldApprove & sendLinkedIn · as you
Only the tools you connectInstagram, LinkedIn, X, Gmail, Sheets, Notion — nothing else. Disconnect any of them, any time.
Every step, in the openThe plan, each tool call, the draft — visible while it works. Peek in, or take the wheel.
Your brand stays yoursYour voice, your assets and your list live with you, not with a model. Switch minds; the work comes along.
Taught once, done your way

Install the Marketing playbook. Or teach it yours.

An Ability is everything the job needs — the skills, the specialist agents, the tool connections, the guardrails. Bundled, and installable in a click.

MarketingCampaigns end to end. Social calendars, drips, launch checklists and the weekly funnel read — in your voice, your channels.SocialEmailLaunchesFunnelSEORankings watched, pages diffed, briefs written from what already wins. You hear about a drop the morning it happens.RankingsBriefsAuditsCreate your ownYour playbook, encoded. Teach it your voice, your claims, what never ships without legal — in plain words.Your rulesYour voice
See all Abilities

Marketing · FAQ

Questions, answered.

Does it post without asking?
No. Anything public — a post, a newsletter, an email to your list — is drafted and held for your word. Research, digests, sheets and internal notes keep moving. You can loosen that for a routine once you trust it.
Will it sound like the brand, not like a model?
It learns from what you’ve already published — your openers, your length, the words you never use. Nami keeps the rules you state once ("no hashtags", "never say fastest"). You’ll edit the first few; after that you mostly approve.
Can it schedule across channels, or only draft?
It queues the post on the channel itself, at the hour you set, staggered the way you like — LinkedIn Monday morning, the X thread an hour after the blog. You approve the week once and it runs.
What does it know about my campaigns on day one?
Whatever is in the tools you connect: the briefs, the calendar, the funnel sheet, everything you have already published. Your ESP and analytics connect the same way. From there Nami keeps building — dates, assets, claims, what tested well — so the next launch never starts from scratch.
Where does the work run?
On its own computer in the cloud — a real machine with a browser, files and a terminal — or on yours when the job lives there. Its screen streams as it works; you can peek in or take the wheel.
The other rooms

Built for the way the rest of the office works, too.

Founders & operatorsThe week, run.SalesClose more. Chase less.Content & creativeMade, scheduled, measured.Customer supportEvery ticket moving.Finance & accountingBooks that close themselves.Engineering & productBuilds, tests, ships.Recruiting & peopleLess admin, more hires.Operations & adminThe small stuff, handled.Research & strategyBriefs before the meeting.All use cases →Ten rooms in the office.

The door

Come back to launched.

Tell us what your next launch looks like. We’ll show you what Bash would own, what Nami would keep, and how your week changes.

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